Autopro Automation Consultants Website & Launch Campaign
Shortly after joining Autopro as Marketing Manager, I completely re-developed their outdated website.
The project entailed:
- Writing a complete plan for the website including scope, schedule, cost and measurable outcomes, and gaining approval from the senior management team
- Developing the site architecture and overarching messaging
- Managing internal and external parties to create the visual design, develop the site and write all content
- Launching the new site internally and externally
Included pre- and post-launch posters in all office locations, a company-wide lunch ‘n learn and a fact-finding contest.
Included an email campaign, social media, and a press release.
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