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In response to the COVID-19 pandemic, mCloud expanded its Connected Buildings energy efficiency solution to include indoor air quality management.
I planned and managed the launch campaign which included digital ads directing traffic to a piece of downloadable gated content, a 10 step checklist for re-opening buildings to the public, which I researched and developed. Variations of the checklist, landing page and social media ads were created, each catering to a different segment of the market we were targeting.
Overall, the campaign generated a more than 500% increase in web traffic. The average conversion rate of all the landing page variations was approximately 13%, and over 600 new leads were captured.
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