As a result of changes to the Canadian Electrical Code (CEC) to include a specific process safety standard, there was a great deal of confusion in the industry about compliance requirements. Working in collaboration with one of our senior functional safety experts, I developed a campaign that included website and blog content as well as educational webinars, along with specific search engine optimization tactics. 

As a result of that campaign, Autopro’s content dominated the top four organic search results for searches on that standard in relation to the CEC.