Search Engine Optimization

IEC 61511 and the Canadian Electrical Code

As a result of changes to the Canadian Electrical Code (CEC) to include a specific process safety standard, there was a great deal of confusion in the industry about compliance requirements. Working in collaboration with one of our senior functional safety experts, I developed a campaign that included website and blog content as well as educational webinars, along with specific search engine optimization tactics. 

As a result of that campaign, Autopro’s content dominated the top four organic search results for searches on that standard in relation to the CEC.


Google Search Results

Additional SEO Results

Targeted search engine optimization on other service pages on the website, including Alarm Management Solutions and Main Automation Contractor, also resulted in high first page organic search results.

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