Awareness Campaign
Alberta SuperNet - Enabling Your Future
The company needed to increase awareness of their services and the benefits with end users. I developed the strategy, budget and plan for the province-wide campaign which included radio spots and social media, leveraging the video shown below which I managed the development of.
The video won multiple awards including:
- 2012 Alberta Film & Television Awards – Best Special Effects
- 2012 Telly Awards – Visual Effects
- 2012 Telly Awards – Corporate Image
Overall, the campaign increased web traffic during that time by more than 600% and increased organic search traffic by more than 300%.
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