Website Development

Autopro Website Development & Launch Campaign

Autopro website screenshot

Shortly after joining Autopro as Marketing Manager, I completely re-developed their outdated website.

The project entailed:

  • Writing a complete plan for the website including scope, schedule, cost and measurable outcomes, and gaining approval from the senior management team
  •  Developing the site architecture and overarching messaging
  • Managing internal and external parties to create the visual design, develop the site and write all content
  • Launching the new site internally and externally

Internal Launch

Included pre- and post-launch posters in all office locations, a company-wide lunch ‘n learn and a fact-finding contest.

Autopro Website Posters

External Launch

Included an email campaign, social media, and a press release.

Autopro Website Launch Email

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